Learn Best Search Engine Optimization (SEO) Basic Course.
You will learn Search Engine Optimization (SEO) through this basic course. A good SEO is a must have for a website to have a good ranking in search engine result page.
Imagine that when you want to know something through the internet. You will open a search engine. Probably Google or Yahoo. Then you entered the term that you wish to know. The search engine will provide you results. Yes, you read that right. RESULTS. Not just one, but a lot.
Which one that you will choose from those results? Usually the top ones, right?
Results above the fold are the winners. They get clicks. People visit those websites. People do not go to the second result page. If they do, they must have finished looking the websites on the first result page. But when did that really happen?
How do I really get a good ranking then? Let’s start our course!
The Purpose of Search Engine Optimization
To create a good user experience. It is the ultimate goal for all websites. You will leave the website if that website is horrible. You want people to stay longer on your website and enjoy the contents.
To tell search engines what your website is all about. If search engines recognize you, they will recommend you in their first pages.
This is the first step of a good SEO. You will need a good Keyword Research Tool. You will need to know if people are looking for your keyword.
A good keyword research tool will give you a report of:
- How many searches does a keyword get in a period of time.
- How many traffics does a keyword bring to the website.
- The competition, i.e.: how many websites are using the same keyword.
You do not want a keyword that has a bloodbath competition. You want to have a unique long tail keyword that people do search.
The keyword also has to make sense. People are using common sense when they are searching for a keyword. You have to target that.
Make Your URL SEO lover
People tend to forget that URL makes the most important position in SEO. It is the address.
Do not make it ugly, like https://theonlinebusinessnow.com/p=456
Make it sweet just like this post’s URL, https://theonlinebusinessnow.com/best-search-engine-optimization-seo-basic-course
Put Your Keyword at Your Title Tag
This is the second most important SEO factor to consider. Search engines will look this place first before everything else.
Also, add a modifier to your title. Use “2016” (or what year you are now), “Best”, “Guide”, and “Review”. Those words add nicely to your keyword and people do use them while searching.
Do use <H1> tag to your title. This helps search engines to find out about your content.
Use Media To Improve Your SEO
Impress people with images and videos. People tend to stay longer and enjoy the website better than just all text.
You can grab all the free image from websites like Pixabay. I love that website. You can find tons and tons of good images.
But do not post those images without editing them. I use free image editors like Canva and Pixlr. Canva and Pixlr are powerful image editors. I am not a designer by education. I learned everything by myself.
Remember to put keyword on your Alt Text when you uploaded the media.
Oh.. another trick.
Always save your images and videos with the keyword as their file name.
I also use an image optimizer plugin. This will help to optimize the media size.
Use <H2> tag for Subheadings
Try to put your keyword on the subheadings, too.
Just like a person. Search engines skim your website by reading the <H1> and <H2> tags. It will be wise to put the keyword in there.
Please use a lot of <H2> tags. Subheadings will break your post to parts. It will be easier to read.
Put Keyword in Your First Words
Notice that when search engines show results, they also include a snippet of your website. So put your keyword in your first 100 words. This will help search engines to find your website faster and better.
Do not give a long introduction without the keyword in it. I still find websites that give a long story without getting into the subject. They mention the keyword below the fold.
If I skim the post to find the keyword, I might lose interest because of this tiring long story.
Use a Responsive Theme
People nowadays are using their smartphone to access the internet. If your website doesn’t have a mobile-friendly theme, it will suffer.
Google starts penalizing websites that are not mobile-friendly since 2015.
Try switching your theme to a responsive design. A responsive design will automatically show visitors to your website according to their gadget preferences.
Do Not Forget About Outbound and Inbound Links
Outbound links are important. You need to link your website to authority websites. This will tell search engines that your website is trustworthy. This is like you are citing Albert Einstein when you are talking about relativity theory.
Inbound links are links to your own website. You are linking current post to previous posts. This will tell the search engines about the consistency of your website.
Keep Your Website Loading Speed FAST
I am betting that you do not like to wait for a webpage to load. Me, too.
That’s why you have to keep your website light and easy to load. Do not use a high-resolution image on your homepage or any pages at all. Unless you are a photographer that exhibit your portfolios, avoid images that are big in file size.
Plugins are also a source of trouble. Yes, there are good plugins. But too many plugins can slow your website. Use only the essentials. I only use several plugins that help me with the SEO.
You can check your website speed at:
Use all of them to make a comparison for your website speed. Do not rely on one metric.
Use Latent Semantic Indexing Keywords
LSI Keywords are a great way to boost your SEO. Search engines will also show results for the keyword’s synonyms. That’s why you have to use different terms every now and then.
An easy way to see your LSI keywords are to check Google’s “Searches related to..” at the bottom of the result page. Use one or two of them.
Get Social Media Share Buttons
We are living in the social media era. People share things on social media. Why not allow them to share your contents?
Search engines also search social media sharing to give points to websites. More shares mean that the post is beneficial and has authority in it.
Good Quality Long Posts
People love good quality contents. Try to provide 1,000+ words useful contents. This will also increase the reading time.
A longer reading time will tell search engines that your posts are useful. Useful posts are put on the first page of the search result.
On the other hand, if people leave immediately after landing on a page of your website, search engines will mark your website bad. They will put your website at the end of the search result pages.
Compel people to leave comments on your website. Interactions between you and your readers will “refresh” the website. Search engines love FRESH contents.
So, please, after reading this post, leave your comments or questions below. I love to hear from you.
Plugins for SEO
I use these plugins for my website to help me improve my SEO
- All in One SEO. You can check a full training here.
- Ewww Image Optimizer
- Comet Cache
- Social Media Feather
Details about all those plugins are in my other post here.
Search Engine Optimization Programs and Tools
There you go. You do not need to buy Search Engine Optimization Programs and Tools. You can do it yourself with all the basic course up there. Buying a program or a tool is something that you might consider later. But not at the beginning of your newly born website.
It may seem a lot to take in if you are a newbie in this. Just follow it step by step before you hit that Publish button. You will have a good SEO post or page.
Have you tried all the steps? What is your result? Do you have anything that I can add here?