You might be receiving a lot of emails right now. How many of those emails that you actually click and read? Let’s discuss what to do and write so your email can be an effective autoresponder.
How To Write An Effective Email AutoResponder
Personalize Your Email AutoResponder
GetResponse (my autoresponder service provider) mentioned that personalized emails in the subject line get 30% higher CTR than non personalized emails.
That being said, always and always use your reader’s name. I love how people can recognize my name. It is one of the filters that I use in my mind. I know that I have registered to this email and not reading a spam. How else would they know my name, right?
Other things that you can include in the email are:
Locations (where you met and got their name)
Website page visited
You can also write in the direct language. Use the word “you” a lot. This will make your email like a conversation. You definitely want to talk to someone rather than being sold into something.
Make A Clear Preview For Easy Attention Grabber
When I receive an email, I will usually skim ahead. First thing that I will read is the From column. That is why you should always put your name on the email.
Second thing that I will notice is the subject. Beside your reader’s name, you may want to put your company name in the bracket.
Of course, this will start an argument. Some people love to put the company name in the From field. If your company is recognizable, this is also a good strategy. Just like emails that I received from Rich Dad Advisors.
Your subject should be intriguing without being manipulative, short but not secretive, and action driven with a time limit.
Tips: Use 50-60 characters in 6-10 words in your subject for the most open and read email.
What’s In It For Me?
This is the most important thing you should remember. When you send out emails, you should always offer something that is beneficial to your readers.
Even though you are writing a sales email, don’t make it too salesy. Always deliver a value. A value that will make your readers’ lives easier. Solve a problem. Guide them to the best solution.
You need to end your email with a call to action. But don’t just write “Click Here For More Information” but write “Click Here To Start Your 7 Days Course For Free”.
When You Should Send Out Your Emails
Monday, Tuesday, and Wednesday are the best time to send out your emails. People are in the “working” mode and more willing to open emails.
You should also send them on 11 AM on weekdays. If you need to send emails on Sunday, send them at 9 PM.
Again, include time limitation in your emails. The word “Now”, “Limited”, “Final” will add urgency to your emails. If possible, add 24 hours countdown.
Your emails should only consist 150 words for brief emails. If you tend to write longer emails, make sure you add a lot of line breaks. White spaces will help your reader to read your email better.
My Recommendation For Email Autoresponder
GetResponse. I really love this service. They have a complete service for all your email-related needs. I can say that GetResponse is the best email service provider.
When you are looking for an email autoresponder, you want to have the easiest to understand. I have to be honest with you. The day I started to use GetResponse, I was overwhelmed. There are so much features that I didn’t know what to do.
Luckily, GetResponse offers you a 7 days FREE Trial. This is important. You do not want to buy something that you can’t use. I know I did. I bought a local autoresponder and it was a very limited autoresponder. Even the owner of that local autoresponder needed 2 days to respond my purchase.
It is different with GetResponse. You can:
- Manage your address book (You can import or export your address book)
- Create Newsletter (The easiest way to let your subscribers know your latest news)
- Create Autoresponder (A good autoresponder to help you grow your subscribers)
- Create a Landing Page (Very user friendly. Create captivating landing page that converts!)
- Create a Form (Beautiful and easy to build form)
- Create Automation (Send out your emails on certain dates, certain triggers, etc)
- Create Surveys (You can collect more data from your readers)
How about that? And all the services are included in a single price of $15 per month (up to 1,000 subscribers).
They were working really hard to solve my problems for autoresponding. The communication works flawlessly.
You should go ahead and try the 7 days FREE Trial. And tell me what you think!