How To Write An Effective Email AutoResponder

How To Write An Effective Email Autoresponder

You might be receiving a lot of emails right now. How many of those emails that you actually click and read? Let’s discuss what to do and write so your email can be an effective autoresponder.

How To Write An Effective Email AutoResponder

Personalize Your Email AutoResponder

GetResponse (my autoresponder service provider) mentioned that personalized emails in the subject line get 30% higher CTR than non personalized emails.

That being said, always and always use your reader’s name. I love how people can recognize my name. It is one of the filters that I use in my mind. I know that I have registered to this email and not reading a spam. How else would they know my name, right?

Other things that you can include in the email are:

  • Past purchases

  • Locations (where you met and got their name)

  • Website page visited

You can also write in the direct language. Use the word “you” a lot. This will make your email like a conversation. You definitely want to talk to someone rather than being sold into something.


Make A Clear Preview For Easy Attention Grabber

When I receive an email, I will usually skim ahead. First thing that I will read is the From column. That is why you should always put your name on the email.

Second thing that I will notice is the subject. Beside your reader’s name, you may want to put your company name in the bracket.

Of course, this will start an argument. Some people love to put the company name in the From field. If your company is recognizable, this is also a good strategy. Just like emails that I received from Rich Dad Advisors.

Your subject should be intriguing without being manipulative, short but not secretive, and action driven with a time limit.

Tips: Use 50-60 characters in 6-10 words in your subject for the most open and read email.

What’s In It For Me?

This is the most importantIts All About You The Online Business Now thing you should remember. When you send out emails, you should always offer something that is beneficial to your readers.

Even though you are writing a sales email, don’t make it too salesy. Always deliver a value. A value that will make your readers’ lives easier. Solve a problem. Guide them to the best solution.

You need to end your email with a call to action. But don’t just write “Click Here For More Information” but write “Click Here To Start Your 7 Days Course For Free”.


When You Should Send Out Your Emails

Monday, Tuesday, and Wednesday are the best time to send out your emails. People are in the “working” mode and more willing to open emails.

You should also send them on 11 AM on weekdays. If you need to send emails on Sunday, send them at 9 PM.

Again, include time limitation in your emails. The word “Now”, “Limited”, “Final” will add urgency to your emails. If possible, add 24 hours countdown.

Your emails should only consist 150 words for brief emails. If you tend to write longer emails, make sure you add a lot of line breaks. White spaces will help your reader to read your email better.


My Recommendation For Email Autoresponder

GetResponse. I really love this service. They have a complete service for all your email-related needs. I can say that GetResponse is the best email service provider.

When you are looking for an email autoresponder, you want to have the easiest to understand. I have to be honest with you. The day I started to use GetResponse, I was overwhelmed. There are so much features that I didn’t know what to do.

Luckily, GetResponse offers you a 7 days FREE Trial. This is important. You do not want to buy something that you can’t use. I know I did. I bought a local autoresponder and it was a very limited autoresponder. Even the owner of that local autoresponder needed 2 days to respond my purchase.

It is different with GetResponse. You can:

  • Manage your address book (You can import or export your address book)
  • Create Newsletter (The easiest way to let your subscribers know your latest news)
  • Create Autoresponder (A good autoresponder to help you grow your subscribers)
  • Create a Landing Page (Very user friendly. Create captivating landing page that converts!)
  • Create a Form (Beautiful and easy to build form)
  • Create Automation (Send out your emails on certain dates, certain triggers, etc)
  • Create Surveys (You can collect more data from your readers)

How about that? And all the services are included in a single price of $15 per month (up to 1,000 subscribers).

They were working really hard to solve my problems for autoresponding. The communication works flawlessly.

You should go ahead and try the 7 days FREE Trial. And tell me what you think!



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18 thoughts on “How To Write An Effective Email AutoResponder

  1. Arief,
    Thanks for the great atrticle on autoresponder emails. I have book marked the page as I am about to start setting up my emails etc. I have 1 subscriber so far lol.
    Thank you I look forward to further articles.

  2. Cool! So the take away points for me are to keep it short and simple. Also to send the emails at the beginning of the week. Is there a specific time during these days that we should go after? Like morning, afternoon or evening?

    Thank you!

  3. I definitely liked the review on the email auto-responder. I know that I am going to need something like that in the near future. I have book marked your page so when I am ready I can go from here.

  4. I have been looking for a walk-through/advice on this because I’ve been wanting to get an autoresponder for quite some time, just haven’t been sure when “the right time” would be. Right now I only have 8 subscribers… sad I know lol. At what number would you recommend I move forward with it?
    But these are great tips, great way of thinking when we try to see things in the perspective of our readers who are receiving our emails. And thank you for the recommendation of GetResponse.. I had no idea that a free trial even existed for autoresponders… I’m actually pretty excited about this and looking forward to giving it a try. So glad I found your article, this came at the perfect time! … thank you.

    1. Hi Jen,

      I can not say exactly at what number you should have an autoresponder service. It really depends on what are your needs. You should try all the autoresponders out there but I found that GetResponse works really well.

  5. Hi Arief,
    Thanks a lot for this post. I only recently started my own website and have been looking into creating an email list but wasn’t sure where to start. Your article is filled with great tips and advice that certainly makes things a lot easier for me.
    Get response seems like a very reliable way of sorting out one of the biggest issues related to having a websites. Thanks! Great and very helpful post!

    1. Hi Ahmad,
      You should try GetResponse when you have a steady stream of visitors. How many? A steady stream is the answer. You will build up your list even if you have a very small volume but a steady one.

  6. Arief,

    I have not gotten into the business of emails yet. This is why:

    1. When I go to a website I’m trying to read the comment. When a pop up appears and interferes with my ability to read I get annoyed. It’s in my way. I try to get it out of the way as fast as possible to I can simply read the content. If a website does it to me constantly, I eventually visit less often. It’s just not worth the hassle of getting past that darn “What’s your email address” pop-up.

    2. When someone gets past my real resistance to surrendering my email address, I actually do start getting emails from them – and usually 40 of their scummy buddies as well. I dutifully mark it all spam. You would not believe how enormous my junk folder is. Whenever I download email, 95 percent OR MORE of it goes straight to the spam folder.

    3. What it comes down to is that I just don’t like getting emails, except from friends and close associates I am actually doing business with or exchanging vital, time-sensitive information.

    Given my attitude about the whole “give me your email address and I’ll send you wonderful stuff” business, you can see why I might be hesitant.

    That being said – it seems like EVERYONE wants to email me things. Am I weird? Am I the only person in the world who wants minimal email?

    Because if everybody else loves getting emails, I’ll climb on board and start gathering people’s email addresses.

    I’d like to see some statistics on what percentage of people are annoyed by email address requests and even more annoyed by a cluttered inbox before I make a decision.

    Do you have information about this?



    1. Hi Elizabeth,

      1. That’s why I do not like a pop up too much. If I want to use it, I might want to set it to appear after the end of the article.
      2. If you are receiving a lot of spam from your subscription, of course, I will suggest you unsubscribe.
      3. E-mails are a great way to promote your products. It is the way you write them maybe too intrusive or the timings are bad. Check again what kind of emails and when you open them.

      You are not weird. I am just like you. I do not like to receive emails if they are auto-opt-in. I only open emails from the ones that I know. But emails are still the best way to communicate your products to your audience.

  7. Greetings Arief!

    Your post in exactly what I was looking for!

    I wanted for a long time now to set up an auto responder and I never had the time to do it. I will give it a try to GetResponse. Thank you for reviewing it and for your tips to write an effective auto-responder e-mail.

  8. Hello Arief!

    Thank you for your detailed and very interesting article. I’m a beginner in the online business and therefore this information is most valuable to me. I appreciate your description about how to write a personal email to the subscribers. The autoresponder GetResponse sounds to be very useful tool. I will definitively bookmark this page.

    1. Hi Pernilla,
      You want another person to treat you like a human being. That’s why we need to treat our subscribers likewise. Always listen what they want and deliver the value they need.

  9. Unless you get super colorful with those email titles Arief short and punchy really works well. Love that point. Keep it simple too. A few words stressing a key benefit helps you get the point across which increases your open rates and of course, which leads to all types of sweet benefits with those higher open rates. Excellent post.


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