The Customer Purchase Lifecycle – Your Ultimate Guide To Internet Marketing

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The Customer Purchase Lifecycle – Your Ultimate Guide To Internet Marketing

What is the customer purchase lifecycle? It is your ultimate guide to internet marketing. Without knowing and applying this to your technique, your internet marketing journey will head to nowhere.

One of the common mistakes that people do when they jump into internet marketing is promoting a customer before they know the customer. The better you understand your customers, the easier it will be when you offer something for them to buy.

 

Customer Characterization

Before we go any deeper, we need to understand how customers take their steps to a final decision of buying. These are some facts about customers:

  1. They seldom buy things on the first contact of a product.
  2. It usually takes 7 exposures for a customer to decide to buy. (Ads, emails, newsletters, website visits, etc)
  3. People don’t buy stuff from people they do not know.
  4. Customers always buy stuff to “better” their lives. If the product doesn’t offer value, it will not be bought.
  5. Customers have (thanks to internet and Google) better information on reviews and comparisons.
  6. Most customers are aware of scammy promotions which will turn them away from your offers in an instant!

 

What is The Customer Purchase Lifecycle?

Like everything in life that has a cycle, customers have them. There are three stages in the customer purchase lifecycle. These stages reflect on how customers will behave and how close they are to turning into a paying customer.

This is the Customer Purchase Lifecyclethe-customer-purchase-lifecycle-your-ultimate-guide-to-internet-marketing-2

  1. Research
  2. Decision
  3. Purchase

 

Research

This is the phase where people want to know more about the product. They will gather information from all the source they can find. Family and friends are the main influencers here. They might also go surfing on the internet to find what they are looking for.

Facebook, Twitter, Google search will be the easiest way for them to find the information.

The best approach at this stage. You should approach them through a mailing list and newsletters. Get them to sign up to yours. Let them follow you on your Social Media channels (Facebook, Twitter, and Google Plus).

At this point, you will hardly make any sales. You just need to remember about this phase and you should be fine. Engage them through your social media channels and they will likely visit your website later.

 

Decision

People may arrive with a product in mind. They will look around for the review and comparison charts. They need to know if the product they want to buy is really THE product for them.

They will read reviews and ask their friends for a recommendation. This is where you should capture their attention with your product review posts. Of course, you can’t post a simple statement that product A is the best or product B is not.

You should write a thorough review where people can have enough information to decide. Lead them to your best content. Your opinion may even alter their decision if you present your case really well.

The best approach at this stage. Write product reviews and comparisons. Sometimes people are looking for “negative” reviews. Keywords such as scams, recalls, launch failures, etc are being used by people looking for a faulty in the product they want to buy. They do not want to buy the wrong product.

 

Purchase

This is where a visitor to your site becomes a buyer. A consumer that completes the cycle. There will be no commission if the visitor does not complete the cycle.

It is very hard to change someone’s heart when they are already at this phase. They already did their research, came to a conclusion, and now ready to buy the product.

The best approach at this stage. Use keywords like “buy product”, “purchase product”, “best price on product”, and “order product”. These keywords are going to help people to buy (through your affiliate link) the product. This is the ultimate phase where you catch someone but this “ready to buy” crowd is not easy to hunt.

 

Lead Them With Your Post

Customer comprehension is a work of art. You need to learn about them. Do not think that because you want it everyone else also wants it. Or vice versa.

You need to learn from the customers themselves. There are several measurements that you can use to check if you know enough about your niche.

(1) Do you read regularly about your niche?
(2) Can you effectively communicate with others in your niche?
(3) Do you understand customer’s issues?
(4) Can you come up with your own “pros and cons” for each customer situation (product, service, etc)?
(5) Do you understand the core problems within your niche?

 

You should answer YES to all of the above questions. If not, please spend some time studying your niche.

 

It’s on the TV

TV, magazine, and newspaper are the best sources for your future customers. When they see an ad, chances are they will look for more information online. They want to know more.the-customer-purchase-lifecycle-your-ultimate-guide-to-internet-marketing-3

If it is sold online, that’s great. You may sell them something. Give them the research they want. Features, specifications, and price are the first things they look for. Just put “where to buy” within your post and definitely at the end of your article.

Please leverage what offline advertisers do. People will be more likely to buy if they are already familiar with a brand and have seen an advertisement prior to visiting your site (which typically do a good job of pre-selling the product).

 

What Was The Last Purchase You Made?

You are a customer. So you already know all the process. By examining each decision that you made at every phase, you will reflect on some useful data.

You probably using the same steps that most of the people take. You read an advertisement. You asked your friends on Facebook and Twitter. Some will recommend you a certain website. You read it and search some more through Google. You weighed some considerations from information that you got. Finally, you made a purchase.

 

Final Thoughts

When you are writing a content, please cater to one of the phases. Of course, you want to make people buy from your affiliate link but make sure you have their trust first. You just can’t skip a phase and expect people to buy from you.

Use strategic keywords for each phase. People in the buying mode will type buying keywords: “buy product A”, “product A reviews”, “purchase product A”, etc.

Most of all, understand your customer’s needs. Involve in the product niche forum. You want to know everything about your niche.

What do you think about Customer Purchase LifeCycle? Share with me down below!

 

Source: Wealthy Affiliate 

 

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6 thoughts on “The Customer Purchase Lifecycle – Your Ultimate Guide To Internet Marketing

  1. You have given some great insight into the mindset of a customer at the various stages of the buying process. While we’d all love to catch customers when they are in the buying phase is is more likely they will be in one of the other two phases. Are there things that you do within your own marketing to help move potential customers through the seven touch points more quickly?

    1. Hi Momma Bear,

      Customer Purchase Lifecycle can help you identify your readers position. You can target all phases to help you move potential customers to make a sale. Just write a helpful content for each phase.

  2. What an excellent article! I don’t often read through a complete article, start to finish, but this time I did! I found this very interesting and so helpful. I very much enjoy your style of writing by the way.

    I’m not sure how I would apply this to my niche, as I usually review products by demonstrating them, as that is what the customer wants to see, to show if the product works or not. I’m not sure how I would get customers who are later in the purchasing lifecycle. I use keywords like, “Does ______ work” and “_______ review”

    Any suggestions?

    1. Hi Hannah,

      You are already doing the right thing. Just keep using “Does ______ work” and “_______ review” keywords. Write the article so people will know what suit them. Add keywords: “buy product A”, “product A reviews”, “purchase product A”, in your post. They will broaden your keywords rank and help people find your post.

  3. Hi Arief, I have built a website recently but I think there are too many things to learn.

    I have never heard again about the customer purchase lifecycle despite I try to learn as more as possible about internet marketing and my niche.

    Thanks for sharing, waiting for your next posts.

    1. Hi Ilias, 

      I am glad that you found my article helpful. I think you may find this article to find a profitable niche market.

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